The Best Way to Start Writing Your Book

The Best Way to Start Writing Your Book

When we sit down to read a book, we naturally start at the beginning. That’s how books written in English work – we read from the front to the back of the book. It’s not surprising, then, that when we sit down to write, we assume we’re supposed to write in the same...
Why “Everyone” is Not Your Reader

Why “Everyone” is Not Your Reader

Who is your reader? If you just said “everyone,” I have news for you. “Everyone” is not your target audience. Your book is not for everyone. Stephen King writes for his “Ideal Reader,” which he describes in his amazing book, On...