Why “Everyone” is Not Your Reader

Why “Everyone” is Not Your Reader

Who is your reader? If you just said “everyone,” I have news for you. “Everyone” is not your target audience. Your book is not for everyone. Stephen King writes for his “Ideal Reader,” which he describes in his amazing book, On...
Mind the Gap: How Time & Space Solve Problems

Mind the Gap: How Time & Space Solve Problems

You don’t have to work so hard. So often we get stuck on trying to solve a problem: we work it, think it through again and again, chew our nails over it. But over and over, I keep seeing that it’s really the gap between gathering knowledge and finding a solution that...